It’s a fair question. Before I answer, let’s look at the information you can expect to find in a company report:
Base Information
Rating and Limit Information
CCJ (County Court Judgement) and Mortgage Information
Event History
Director, Shareholder and Secretary Information
Account Information
Group Structure Information
As you can see, that’s a lot of information to get stuck into.
So how can you use this to benefit your business?
1. Check the credibility of new suppliers and customers
If about to sign a contract with a supplier or start work on an order for a customer, you want to know that they are going to honour the agreement. Whilst a report can’t give a definitive yes or no, it can give some guidance.
Key info: Statutory dates (have they filed accounts on time?), Rating and Limit, Accounts.
2. Know your competitor
It’s good practice to keep an eye on what your competitors are up to. How’s business going? How successful are their current campaigns? Are they about to go bust?
Key info: If you’re feeling nosy everything in the report could be interesting. If it’s financial insight you want, take a look at the Rating/Limit and the Accounts.
3. See how you are seen
By viewing a report on your own company you can see exactly how you are seen by others. Work out the questions people are going to ask about your business and prepare your answers.
Key info: Everything!
I hope you found this post useful. If you have any questions or would like to leave some feedback, simply post a reply below.
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