There are a number of factors that contribute to a person’s decision to buy something, regardless of whether it is a product or a particular service. However, a company’s credit, for many people, is way down on the list.
Historically, consumers considered, price, quality and brand way before they thought about whether a company is safe to do business with. However, research has found, that the recession has changed the consumer mind set to such an extent, that many consumers are now looking to access a company credit report, way before they commit to buying.
Consumer watchdog James Matthews comments; “The recession has undoubtedly seen the return of consumer power. The well documented fall of many high street juggernauts has shown the consumer that no brand, however well established, is immune to economic difficulty. Therefore, many customers are more cautious and this can be seen in the rise of the number of people looking to access a company credit report, before committing to larger purchases.”
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